The End Point Assessment Interview

Interview

At the end of the apprenticeship, it’s time to complete the EPA interview, this is for you to discuss the evidence that you have submitted with someone that you have never met.

The Independent End Point Assessor will ask you questions to gather an understanding of how you have gathered knowledge from your apprenticeship and applied it as a skill in the workplace.

Here is a list to help you prepare for your interview:

Hot Tips for a Portfolio!

Over the years of End Point Assessing, I have noticed many things that I have already mentioned in the previous posts. Today I am going to share with you what I expect from a portfolio.

Initially, this is the first time I have met the learner and I would expect to see information to allow me to understand where they work and what role they have.

I also expect the portfolio to be something that the learner has created to show off their skills. Following a training provider template is fine, but can also stop the learners from showing off their individuality and skills – Don’t hold them back!

For my learners, I follow the following format

Try to make the portfolio ‘stand out’ as much as possible and showcase the skills that the learner has applied in the workplace.

Remember, it is not to cover knowledge but to show skill – therefore it should contain images of the learner completing tasks.

If there is any way to show what is being spoken about, add the image! Make the portfolio as visual as you can:

Here are some last little tips:

  1. Use a โ€˜first personโ€™ narrative when showcasing your activities
  2. You donโ€™t need to cover too much knowledge as the IEPA already knows about digital marketing, they also know that you passed your qualifications and are at a good level of knowledge
  3. Use screenshots to show what you have completed as much as possible and annotate the images to describe what you did and why.
  4. Cover all the Technical Competencies (TC)
  5. It does not have to flow โ€“ if you have not covered a TC then add a page and cover it at the end of your portfoli (Additional Information)

Portfolio Building

So, you are at the end of your apprenticeship and it has come to the point where you need to start to collate your portfolio ready for EPA!

Your portfolio is your “Best Bits” of work to “Show Off” your skills in the workplace.

An important thing to remember is that you have to show the work that “YOU” have been completing in the workplace. This means that the portfolio should be in the “first-person” narrative.

Here is a list of the important things to remember when you collate your portfolio:

  1. Create a title page to show off your skills, make it eye-catching
  2. Create a contents page to guide your End Point Assessor
  3. Start with an introduction page – Here you need to introduce your organisation and your role. You could use some images: Company logo, Company structure, or general images from the company website to show the business
  4. Add your main pieces of evidence, starting with the one that you are most proud of
  5. Make sure you use the STARR approach with your evidence
    1. S– Situation – Detail the situation – how were you given the task and by whom
    2. T– Task – Detail of the task that you have been given (screenshot the brief or email asking for the task to be completed)
    3. A– Action – what actions did you complete – here you can use screenshots to show the creation of images, posts, websites you looked at for research, and so on. Remember to annotate the images to explain what you were doing in them and why
    4. R– Result – Here you could show data to support the result and discuss if it was a success or not
    5. R – Reflection – What went well? What would you change next time you attempt this type of task?
  6. Make your portfolio as visual as you can to show the skills that you have applied, make sure you screenshot yourself completing the actions as much as possible and annotate them.

Once you have completed the portfolio, make sure that you go over it to make sure that you have completed all the criteria needed. If you have anything additional that you are proud of, add it at the end.

Remember this is the first time your End Point Assessor will have seen any work that you have completed, so show them how fantastic you are!

Free Digital Marketing Learning for 2021

After using my connections to create a brilliant list of digital tools, I now wanted to move onto the additional courses that I support throughout my delivery.

I teach Digital Marketing Apprenticeships but also support my learners to learn more about topics in the industry. Below is a list of the free learning platforms that I find help to support digital marketing.

Can you think of any that I may have missed? Please reply below or comment on LinkedIn and I will add your suggestions to my post.

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Digital Marketing Tools for 2021

In my role as a Digital Marketing Trainer at Runshaw College I try to incorporate as many current tools into the content that I deliver. This allows the learners to gain an understanding of how specific tools can make tasks easier to achieve in marketing.

I have created the list below to support the research completed for this project and have been informed of a few additional tools along the way.

After collaborating with others through LinkedIn some additional tools have been mentioned: Adobe Creative, MailChimp, Grammarly, Unsplash, Pixabay, Ubersuggest, Answerthepublic.com, Moz and Google Analytics. There are all great suggestions and here is my suggestions for tools to support Digital Marketing in 2021.

If you can think of any tools that should be added, please add a reply below.

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My Apprenticeship Journey

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Now that the apprenticeship week has come to an end #NAW21 I thought it would be great to share my apprenticeship journey with everyone.

It started when I left school, a while ago, and decided I wanted to earn money straight away. I looked in the Yellow Pages (yell.com) to search for hairdressers and started to call a few. I called Toni & Guy (why not start at the top) and they invited me to an interview and I got the placement.

Image result for free scissor icons

After a few years, I decided that hairdressing was not for me anymore and I wanted a career change. Since being a child I had always played office, with an old phone, electric typewriter (now I am showing my age), and filing cabinets. So I decided to work in an office.

I completed an NVQ in Business Admin, which in those days consisted of me going to college 1 day a week and carrying 3 large folders on my back to show all the evidence. Luckily, things have now changed and we have electronic ways of sending files.

I developed my role in Business by starting in recruitment, this was something I really enjoyed. I interviewed people and placed them in roles. I also ran the wages, which was a crazy day in the week (normally Friday) where I felt so much pressure to make sure everyone was paid!

Unfortunately, I was hit with good and bad news in the same week – I was being made redundant but I was also pregnant! Crazy to be so happy and so sad at the same time. I continued my career in the NHS – recruitment and loved my time there. Social Media and Digital marketing became a big area in the roles that I developed.

I then started a full-time job as a mother for several years! (hardest job yet!) I went to be a deputy manager at Age UK. I was then approached by a training provider to see if I wanted to complete a qualification at work. I jumped at the chance and made a start on a Customer Service NVQ.

Throughout this NVQ it was mentioned to me that I would be a great NVQ Assessor (now known as a trainer) so I started to look into it.

I now deliver apprenticeships for Runshaw College, I am a Lead End Point Assessor for City and Guilds and love my journey so far. Apprenticeships and Work-based qualifications have got me to where I am now and I have loved it every step of the way.

I am Also still learning as I am completing my teaching qualification.

Earn while you learn!!!

Employer Reference for EPA

Many people have asked me over the years many questions about the employer reference, like:

What is needed for an Employer reference?

What type of detail is required? 

How should it be written?

How long does it need to be?

As an employer who has mentored your apprentice from the beginning of their qualification, I understand that you want to get this part right.

Here are some examples and tips on what is needed in an employer reference at EPA:

  1. Cover the journey that the learner has taken – Mentioning the knowledge, skills, and behaviours that have been developed. “At the start of the apprenticeship, Joe did not have any knowledge of reading analytical dashboards. Over the apprenticeship, he has gathered knowledge in this area by completing his Google Analytics IQ award online as well as attending his training. Now Joe reads our dashboard and suggests ways that we can improve interaction with the website”
  2. List specific examples about times when the learner has completed tasks for example: “In December, Sarah was asked to create a campaign for the business to promote our Christmas Event. She started by researching our competitors and produced a detailed analysis of their social media engagement……”
  3. Your view of the way that the learner has developed in your business, and how they have applied their skills to help your business in Digital Marketing. If there are any moments that the learner has achieved something or helped the business in any way “Ellie saw that we did not approach the suppliers to see if they had any additional products to advertise at our events. She created an email campaign that approached them to give them an idea of what was selling at the time and she used stats to entice them into advertising more with us” 

How do I cover the What, How, and With Whom?

The What – This is for you to talk about the task that was completed – What was it that the learner completed? Details about the task to make it specific – “Neil completed a campaign to promote a new pair of trainers that were coming to the shop. He was given this task in a meeting and set an objective to achieve a higher footfall in the shop for the week the new trainer was being released” 

The How – Now talk bout how the learner completed the task, what did they do? “Neil researched the trainer so that he had full information before he created the content. He also looked into demographics so that he understood the target audience. He then picked the social media platform to suit this audience and created content that would suit them too. He planned the posts and used scheduling software to enable him to post on multiple sites. Once he had created all the content, he sent it to me for approval. Once the campaign was running, Neil monitored the posts to make sure that he interacted with any comments”

The With Whom – This is for you to talk about the working relationships the learner has created and their interpersonal skills. Talk about who they work with and how they have been part of your team. “Neil has been a great member of the team here at XXX, He has worked on tasks he has been set and always asks questions to make sure he has all the information he needs. Neil has worked with our suppliers on several occasions and communicates with them via email in a professional way. He also speaks to customers via social media comments, email, and phone. He represents the organisation professionally and confidently. “

Top Tips for Working from Home!

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I have been working from home for many years and it is only the past few weeks where I have noticed a different set of distractions. Normally the washing machine coming to an end or the stack of pots to wash in the kitchen plays on my mind but at the moment I have a different set of problems. I have 2 children at home that need schooling, a dog that needs walking (not such a bad thing to get out of the house), and a husband who also needs to work from home.

Multi-tasking is an art that I am picking up very fast, in the morning I am setting the kids on English and Maths homework and then joining a morning meeting. I have meetings in the day and coaching sessions with learners who are also working from home. Times are crazy but we are all having different elements to deal with. I think everyone is doing a great job! Hereโ€™s a little list of tips that I found helped me get myself ready for home working:

  1. Set your alarm and make sure you have a routine
  2. Eat well โ€“ try not to skip meals, I try to put an hour in my diary for lunch
  3. Take regular breaks โ€“ if you can get a little fresh air too, that would be great
  4. Try to have a designated area for working in your house, once your day is finished, make sure you close down and walk away.
  5. Be as organised as possible โ€“ set yourself goals and tasks
  6. Communication is key! Speak to people as much as possible
  7. Remember you are doing a great job!

I have been working from home for many years and it is only the past few weeks where I have noticed a different set of distractions. Normally the washing machine coming to an end or the stack of pots to wash in the kitchen plays on my mind but at the moment I have a different set of problems. I have 2 children at home that need schooling, a dog that needs walking (not such a bad things to get out of the house) and a husband who also needs to work from home.


Multi-tasking is an art that I am picking up very fast, in the morning I am setting the kids on English and Maths homework and then joining a morning meeting. I have meetings in the day and coaching sessions with learners who are also working from home. Times are crazy but we are all having different elements to deal with. I think everyone is doing a great job! Hereโ€™s a little list of tips that I found helped me get myself ready for home working:
1. Set your alarm and make sure you have a routine

2. Eat well โ€“ try not to skip meals, I try to put an hour in my diary for lunch

3. Take regular breaks โ€“ if you can get a little fresh air too, that would be great

4. Try to have a designated area for working in your house, once your day is finished, make sure you close down and walk away.

5. Be as organised as possible โ€“ set yourself goals and tasks

6. Communication is key! Speak to people as much as possible

7. Remember you are doing a great job!